Client: V Social Agency Job Type: Fully Remote, hired as a contractor Language Requirement: Advanced English (required) About the Role V Social Agency is looking for a Paid Media Specialist to take full ownership of the Meta Ads channel from strategy to execution. This role combines both strategic thinking and hands‑on implementation , with a strong focus on driving growth, profitability, and performance for e-commerce clients. You will be responsible not only for campaign performance, but also for creative direction, testing, and continuous optimization , ensuring campaigns are aligned with revenue and ROAS goals. Key Responsibilities Define and execute the full Meta Ads strategy (acquisition and remarketing) aligned with business objectives and ROAS targets. Structure and optimize campaigns across the funnel (TOF, MOF, BOF ) based on performance insights. Monitor, control, and scale budgets efficiently, identifying growth opportunities. Analyze key metrics such as ROAS, CPA, CTR, CPC, CVR, and AOV , and make data‑driven decisions. Understand attribution models (Meta vs. Shopify) to evaluate performance accurately. Identify funnel bottlenecks and propose actionable solutions to improve results. Creative & Execution Ownership Lead the creative direction of ads: define concepts, hooks, angles, and testing variations . Write high‑converting ad copy (headlines, primary text, CTAs). Build and launch complete ad campaigns end‑to‑end. Apply visual judgment and basic design knowledge to create or suggest new creatives. Collaborate with the design team, providing clear, performance‑based direction. Maintain a structured and ongoing testing and learning system . Report performance clearly, with actionable insights and recommendations. Requirements Advanced English proficiency (written and spoken). Strong experience managing Meta Ads for e-commerce brands . Proven analytical and strategic thinking skills. Experience with performance‑driven copywriting . Good creative judgment and basic/intermediate design knowledge. High level of proactivity and autonomy . Results‑driven mindset focused on business impact, not vanity metrics . #J-18808-Ljbffr