Marketing Manager (B2B Growth & Demand Generation) Location: Remote Schedule: Full-Time | EST (U.S. East Coast business hours) Reports To: Operations Leadership About The Company We are a premium, U.S.-based production and experience company specializing in high-impact corporate events. Our work blends technical production, creative execution, and live entertainment to deliver best-in-class experiences for national clients. We are entering a key growth phase and are building our internal marketing function from the ground up. The Opportunity This is a high-impact, builder role. You will own and develop the company’s entire marketing engine — from strategy through execution — with a focus on generating qualified B2B leads and driving measurable pipeline growth. This is not a traditional “content marketing” role. We are looking for someone who understands how to translate positioning into demand, and demand into revenue. What You’ll Own B2B Strategy & Lead Generation Build and optimize lead generation funnels targeting corporate buyers Develop gated content and digital assets to capture qualified leads Own the full funnel from initial touchpoint through conversion Paid Acquisition Manage and optimize paid campaigns across Google Ads and LinkedIn Continuously test messaging, audiences, and creative to improve ROI Lifecycle & Email Marketing Design and implement automated nurture sequences Leverage CRM tools to move prospects through the funnel toward booked consultations Content & SEO Create SEO-driven content focused on geographic and service-based intent Develop case studies and marketing assets that highlight past project success Utilize AI tools to accelerate content production while maintaining brand quality Website & Conversion Optimization Partner with web development resources to improve landing pages Ensure all service offerings are clearly positioned and conversion-optimized Analytics & Performance Track and report on marketing performance (ROI, CPL, conversion rates) Use data to inform strategy and prioritize highest-impact initiatives Brand Ownership Maintain a consistent, premium brand voice across all channels Collaborate with design resources to ensure high visual and messaging standards Qualifications Proven experience in B2B marketing and lead generation Strong understanding of full-funnel marketing and buyer journeys Hands‑on experience with: Google Ads and LinkedIn Ads CRM and email platforms (HubSpot, ActiveCampaign, etc.) Analytics tools (GA4, SEMrush, etc.) Experience using AI tools (ChatGPT, Claude, etc.) in marketing workflows Strong written communication with a professional, U.S.-focused tone Highly organized, self‑directed, and comfortable operating autonomously Who This Is For Builders who want to own and scale a marketing function from scratch Operators who care about revenue impact, not vanity metrics Marketers who thrive in fast-moving, high-accountability environments #J-18808-Ljbffr