Please read the description, compensation and location for this job before applying. Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Summary of This Role Plan, coordinate, and optimize digital marketing strategies to generate traffic, leads, and conversions, ensuring alignment with business objectives and maximizing return on investment. Essential Functions Digital Strategy Execute digital marketing strategies aligned with business objectives. Propose continuous improvements based on data and trends. Coordinate social media, paid media, CRM, email, and website, ensuring the correct implementation of business and product objectives. Campaign Management Coordinate campaigns across digital channels such as: Meta, Ads, Google, email marketing, SEO, and SEM Oversee the correct implementation of campaigns and content scheduling Content Management Coordinate content creation for social media, blog, email, and website Ensure brand consistency and messaging across all channels Analysis and Reporting Monitor KPIs such as traffic, CTR, CPL, conversion, ROI, engagement, etc. Generate regular reports with actionable insights Optimization Conduct A/B testing and continuous adjustments to campaigns and funnels Identify opportunities with the agency to improve performance Tool Management Manage CRM tools, such as Salesforce, and automation and analytics tools Ensure the correct installation and measurement of pixels and UTMs Internal Coordination Working closely with sales, internal teams, and external agencies Understanding with the Telesales team You will need to work closely with the telesales team, understanding contact times and customer objections. You must be able to optimize the end-to-end sales funnel, maximizing conversions and closing speed. Important: Monthly Gross Salary: 41,000 mxn Law and above compensation package Full time, indefinite contract Hybrid: 4 days in office, Santa Fe, CDMX Required Experience Experience in B2B or B2C Marketing Bachelor's degree in Marketing, Digital Marketing, and Communications Knowledge of advertising platforms such as Meta, Google, and TikTok Experience in digital analytics such as Google Analytics, Google Tag Manager, and Dashboards CRM management, ideally Salesforce Knowledge of SEO and SEM Content Marketing Knowledge of Lead Scoring Experience in measuring lead conversion at different stages Knowledge of automated workflows and omnichannel tools for lead nurturing automation Experience with performance-based Meta Ads, Facebook, and Instagram Knowledge of Google Ads strategies (Search, Display, YouTube) Familiarity with metrics such as CAC, CPL, and ROAS Knowledge of sales communication tools such as WhatsApp Business/integrated CRM, Slack/Teams Minimum Qualifications Must have intermediate English skills. A diploma or master's degree in Digital Marketing or AI is not a minimum requirement, but it adds value. Must be proficient in Microsoft Office, including Excel and PowerPoint. Must be proficient in Illustrator. Skills and Competencies Effective time management skills Attention to detail Proactive and professional work ethic Project management and organizational skills Excellent written and oral interpersonal communication skills Must be analytical and creative. Must be able to adapt quickly to change. Results-oriented. Diversity and EEO Statements Global Payments is an organization that stands against racism, intolerance and injustice in all its forms — one that respects, honors and celebrates the diversity of our team members and the differences among us. Our commitment to fostering a company culture that values and respects Inclusion and Diversity is steadfast. Standing together as one company, we will continue to work to drive positive change for the communities in which we live and work and stamp out injustice. Global Payments is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.