Overview We are looking for a Consumer Engagement Specialist who will report to the Consumer Engagement Team Lead, within the Latam marketing team, and who’ll be tasked to coordinate the marketing initiatives and projects for the Can-Am off‑road brand in Mexico. As part of your role, you’ll be significantly contributing to the organization’s growth and at the forefront of planning and executing the projects that are part of the local strategy supporting the full marketing funnel campaign. Opportunities You’ll have the opportunity to deploy the full funnel 360º go‑to‑market plan in the region, including: Paid media (digital and off‑line). Earned Media (partnerships, influencers and PR). Owned media (social organic, CRM and Website). Trade shows, events and brand activations. Coordinate all marketing activities related to the Can‑Am brand in Mexico, from planning to execution. Work collaboratively with external agency partners to ensure effective execution on marketing initiatives. Manage the marketing budget for the brand, keeping full control of it and following internal processes to approve and execute marketing investments. Required Graduated in marketing or related areas, with 5 years of full‑time professional experience. Fluent or advanced English (written and spoken). Advanced abilities with MS PowerPoint and MS Excel. Excellent interpersonal communication and collaborative spirit. Attention to detail and rigorous execution. Ability to work in a fast‑paced and dynamic environment. Do you have other qualifications? Tell us what is unique about you that is a great addition to the team. The Road Should Belong to Everyone We still live in a world where many feel the road is for other people. We believe we can make a difference. Moving people goes beyond making innovative products. We strive to nurture our people’s aspirations, to exceed our riders’ expectations and stand in solidarity with all the communities that ride with us. Building a more inclusive BRP with no barriers for those who seek to ride starts from within, and we need everyone's commitment, drive and dedication to make it a reality. Welcome to BRP We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey. BRP US Inc. is an Equal Employment Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran status. #J-18808-Ljbffr