Paid Social Specialist – Gravity Global Join to apply for the Paid Social Specialist role at Gravity Global Department: Media - Media Planning and Activation Location: Remote - Mexico Description Gravity Global is the world’s most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data, and creativity, we create brand‑and‑demand marketing programmes that drive transformational growth for our clients. With 14 wholly owned offices across the U.S., Europe and APAC, and our Global Talent Hubs in emerging markets, you can build a truly global career in a rapidly scaling organisation that’s shaping the future of marketing. At Gravity Global, we believe our people are our greatest strength. We’re a collective of creative thinkers, strategic storytellers, and data‑driven innovators united by one mission – to deliver exceptional work that makes an impact. We’re looking for a talented Paid Social Specialist to manage and optimise digital advertising campaigns across social media platforms. This person will be responsible for developing strategies that drive awareness, engagement, and conversions through paid media. The ideal candidate is curious about audience behaviour, comfortable working with data, and skilled at blending creative ideas with performance optimisation. You’ll work alongside global teams to manage campaigns across Meta, LinkedIn, X, and other paid social channels. Key Responsibilities Develop and execute paid social campaigns across Meta, LinkedIn, and X. Optimize campaigns through A/B testing, audience segmentation, and creative iteration. Monitor pacing and performance, adjusting targeting and bidding to meet KPIs. Report regularly on campaign performance, providing actionable recommendations. Collaborate with creative, analytics, and account teams to align messaging with campaign goals. Stay current on platform trends, algorithm updates, and ad format innovations. Skills, Knowledge and Expertise 2–3 years of hands‑on experience managing paid social campaigns. Strong understanding of paid social strategies, targeting, and creative testing. Experience with LinkedIn Campaign Manager and Meta Ads Manager required. Analytical mindset with the ability to interpret data and deliver insights. Comfortable managing multiple campaigns and deadlines simultaneously. Fluent in English and effective working in a remote environment. What We Offer Competitive Reward & Pay – we recognise and value your contribution with fair and competitive rewards aligned to local market practices. Career Growth & Development – through a continuous performance management process that includes regular feedback and coaching. Collaboration – work in a cross‑functional, global team that values sharing insights and best practices. Professional Development – ongoing training and learning programmes to expand your expertise. Work‑Life Balance – flexible working arrangements and plentiful paid time off. Community & Recognition – social and team‑building events, recognition of milestones, and a kudos programme. Family Support – parental leave and wellbeing resources. Purpose & Belonging – commitment to ESG principles and employee resource groups. Important Disclosure At Gravity Global, we believe in recognising every team member’s contribution. Your total rewards package – including salary and benefits – will align with country‑specific labour laws and our company policies. We’ll walk you through all the details during the offer stage. Gravity Global is an equal opportunities employer and we do not discriminate on the basis of sex, race, religion, age, sexuality, disability and other protected status as required by applicable law. If your experience doesn’t align perfectly with the job criteria, but you meet some of the criteria and are excited about the role and Gravity, please don’t be put off applying! We would encourage you to apply for the role as you may be just the right person for this role or other roles. Seniority Level Associate Employment Type Full‑time Job Function Other Industries Marketing Services #J-18808-Ljbffr