At Siemens Digital Industries Software, we are at the forefront of driving the future of marketing in a digital-first world. Our globally distributed team is dedicated to people‑first marketing and fostering a culture of innovation and collaboration. We are seeking an experienced Paid Social Marketing Specialist to join our dynamic digital demand creation marketing team, where you will have the opportunity to execute acquisition marketing at scale and make a meaningful impact on a global scale. Role & Responsibilities Consulting on and implementing data‑driven social media strategies focused on demand creation and thought leadership, aligned with organizational objectives and target audience preferences. Utilizing social media advertising platforms to execute targeted campaigns and optimize performance based on testing results and key metrics such as cost per lead and conversion rates. Owning paid social measurement foundations by defining and governing UTM standards, partnering with web/marketing ops to ensure pixels and server‑side conversion integrations (e.g., Conversion API) are implemented and functioning, and configuring/validating offline conversion imports to improve attribution and optimization. Managing and allocating an ad budget of $20k per month or more. Conducting A/B and multivariate testing across social media campaigns to continuously improve ad performance, audience targeting, and content effectiveness. Monitoring and analyzing social media performance metrics, drawing insights, and making data‑driven decisions to optimize campaign effectiveness and ROI. Establishing a reporting and optimization cadence (e.g., weekly pacing and performance reviews, monthly stakeholder readouts, and quarterly business reviews), including spend/lead forecasting and clear recommendations to stakeholders based on performance against KPIs. Sharing data insights consistently with non‑social media marketing teammates and garnering support for recommended actions. Collaborating closely with the multi‑functional demand generation teams to integrate social media into broader marketing campaigns and initiatives. Operating within a global execution model by owning paid social strategy frameworks, standards, and reporting while directly executing select global campaigns and enabling regional teams with playbooks, governance, and performance guidance. Leveraging your expertise in the buyer’s journey and demand creation strategies to activate target audiences and move opportunities through the revenue waterfall while driving engagement across key paid social platforms (e.g., LinkedIn, Meta, Reddit, X, and TikTok, as applicable). Partnering with content and creative teams to provide briefs, channel requirements, and performance insights that inform the development of paid social assets and messaging that resonate with target audiences and support demand generation objectives. Partnering with cross‑functional teams to advocate for best practices, ensure alignment and deliver consistent messaging and execution across all marketing channels. Managing platform vendor relationships (e.g., LinkedIn, Meta, Reddit, X, TikTok) to stay ahead of product updates, access best practices and betas, and partner on issue resolution and optimization opportunities. Staying informed about industry trends, emerging technologies, and best practices in social media marketing to drive innovation and continuous improvement. Skills and Abilities Required This position requires a strategic, analytical operator with strong paid social planning, execution, measurement, and stakeholder communication skills. You will consult on strategy, execute and optimize campaigns, ensure measurement foundations are in place, and deliver clear reporting and recommendations that support our global demand creation team. Must have Proficiency in social media advertising platforms (e.g., LinkedIn Ads, Meta Ads, Reddit Ads, X Ads), with familiarity/experience in TikTok Ads as applicable, and experience executing targeted campaigns to drive lead generation and conversion. Expertise in developing and implementing data‑driven paid social media strategies across the buyer’s journey from thought leadership to demand generation. Experience with attribution and measurement for paid social, including UTM governance, pixel and server‑side conversion tracking (e.g., CAPI), and offline conversion integrations/imports. Strong understanding of marketing KPIs and leveraging analytics dashboards to optimize and influence social media strategies; working with data analytics team to create or modify dashboards to meet the reporting needs. Strong proficiency in Excel/Google Sheets for budget pacing, scenario planning, performance analysis, and basic data QA. Ability to translate performance data into clear, executive‑ready narratives and recommended actions, influencing stakeholders and driving alignment on optimizations. Detail‑oriented campaign QA and governance (e.g., naming conventions, targeting/geo settings, link and UTM validation, and confirmation of conversion tracking signal quality in partnership with web/ops). Excellent communication and collaboration skills, with the ability to work effectively with global cross‑functional teams and external partners. Nice to have Experience working with CRM, marketing automation, and analytics/reporting tools used to manage lead lifecycle and measure performance (e.g., Salesforce; Marketo, Eloqua, or HubSpot; Google Analytics 4 (GA4), Amplitude or Adobe Analytics; Looker and/or Power BI), or equivalent platforms. Proven experience designing and running marketing experiments (e.g., audience, creative, offer, and landing‑page hypotheses) and translating test results into optimization actions. Knowledge of demand generation strategies and the buyer’s journey in a B2B context, with the ability to align social media efforts with broader marketing objectives. Working knowledge of privacy, consent, and governance requirements for digital advertising (e.g., GDPR/CCPA principles, cookie consent implications for conversion tracking) and the ability to operate within internal Legal/Privacy/Brand review processes. Passion for technology and industry trends, with a deep understanding of the SaaS industry landscape and customer needs. Education and Experience Requirement Bachelor’s degree in Marketing, Communications, or a related field; advanced degree or relevant certifications preferred. 5+ years of experience in social media marketing, with a proven track record of driving demand generation and lead generation for B2B SaaS. Experience partnering with marketing operations/sales operations to ensure leads are captured, routed, and reported accurately in CRM and marketing automation systems (e.g., Salesforce and Marketo/Eloqua/HubSpot), including support for offline conversion and attribution workflows. Experience with task management tools such as Jira or Wrike, and budget management platforms like Allocadia. Familiarity with intent‑data platforms such as DemandBase or Bombora, and customer experience platforms like Sprinklr. Working Conditions/Physical Requirements Normal office environment or working remotely. Ability to work across multiple time zones with global teams. EEO Statement We are dedicated to equality, and we welcome applications that reflect the diversity of the communities we work in. All employment decisions at Siemens are based on qualifications, merit, and business need. #J-18808-Ljbffr