Company: Tarrytown Roofing We’re looking for a hands‑on, builder‑minded Chief Marketing Officer (CMO) to own and scale the entire marketing engine at Tarrytown Roofing. This is not a “manage from afar” role. This is a player‑coach leadership seat responsible for turning marketing investment into measurable pipeline growth. The CMO owns end‑to‑end marketing performance across brand, demand generation, digital, content, and partnerships. You will be accountable for every dollar spent, every agency engaged, and every internal marketer on the team. You will set the strategy, define the standards, and ensure execution delivers results. This role reports directly to the CEO and works closely with the President (Jeffrey Jones), COO, and Sales Directors. Marketing here is simple: creativity + discipline + accountability = growth. What You’ll Own Own the full marketing strategy across all channels Define brand voice, positioning, and identity Set the roadmap aligned to revenue goals Ensure agencies execute your strategy (not the other way around) Manage all external agencies (paid media, SEO, PR, creative, etc.) Build scorecards, track performance, and enforce accountability Hire, coach, and manage internal marketing talent Replace underperforming partners when needed Build the In‑House Team Transition from agency‑led execution to a strong internal team over time Hire specialists across SEO, paid media, content, social, and operations Define KPIs and development paths for each role Decide what stays external vs. what comes in‑house based on ROI Operating Rhythm Weekly marketing standups and performance reviews Weekly 1:1s with direct reports and agencies Monthly business reviews with full scorecards Monthly executive reporting to leadership 8+ years in marketing leadership 3+ years owning a marketing P&L Proven experience managing both agencies and internal teams Strong analytical ability (CRM, automation, attribution dashboards) Experience in home services, construction, roofing, or similar industries preferred Comfortable working in a performance‑driven, data‑led environment Familiar with modern AI‑driven marketing tools Why This Role Matters You will directly shape the growth trajectory of a fast‑scaling company where marketing is the primary growth engine. This is a high‑impact, high‑ownership role for someone who thrives in accountability and execution. #J-18808-Ljbffr