VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies. Director, CAIT (Creator, Affiliate, Influencer & Talent) – Mexico We are seeking a strategic, results-driven Director to lead VaynerMedia’s CAIT (Creator, Affiliate, Influencer & Talent) function in Mexico. This role will be responsible for building and scaling our creator and influencer ecosystem across LATAM, driving best-in-class campaign execution, and positioning CAIT as a core growth driver for our clients and the business. The ideal candidate brings a strong balance of creator strategy, talent management, campaign execution, and business leadership , with deep knowledge of the LATAM creator landscape and a passion for social-first storytelling. Key Responsibilities CAIT Leadership & Strategy Lead and scale the CAIT function in Mexico, setting vision, structure, and operational excellence across creator and influencer initiatives Build and evolve creator/influencer strategies aligned with client objectives, cultural relevance, and platform trends Partner with senior leadership to position CAIT as a key revenue and growth driver within the agency Creator & Influencer Strategy Develop end-to-end creator strategies across paid, earned, and affiliate campaigns Identify and build relationships with top-tier and emerging creators across LATAM Ensure creator selection aligns with brand safety, audience targeting, and campaign KPIs Stay ahead of trends, platform changes, and cultural movements to inform innovative campaign approaches Campaign & Execution Oversight Oversee end-to-end execution of creator campaigns, including sourcing, outreach, negotiation, contracting, content approvals, and reporting Ensure campaigns are delivered on time, on budget, and at the highest standard of execution Establish and optimize processes, workflows, and tools to scale campaign delivery efficiently Implement performance frameworks to track KPIs (reach, engagement, conversions, ROI) and continuously improve outcomes Talent & Relationship Management Build and maintain strong relationships with creators, talent managers, agencies, and platforms Lead negotiation strategies and oversee contracts, pricing, and payment processes Ensure a best-in-class creator experience across all touchpoints Cross-functional Collaboration Partner closely with Creative, Strategy, Account, Media, and Analytics teams to deliver integrated campaigns Act as the key CAIT stakeholder in client conversations, pitches, and strategic planning Translate client needs into actionable creator strategies and execution plans Team Leadership & Development Build, mentor, and scale a high-performing CAIT team (Residents, Associates, Managers) Provide clear direction, feedback, and growth opportunities for team members Foster a culture of accountability, collaboration, and executional excellence Qualifications 7+ years of experience in influencer marketing, creator partnerships, talent management, or social-led campaigns Proven experience leading end-to-end creator campaigns at scale across multiple markets (LATAM preferred) Strong expertise in creator sourcing, negotiation, contracting, and campaign management Experience managing budgets, forecasting, and driving ROI-focused campaigns Deep understanding of social platforms (TikTok, Instagram, YouTube, Twitch, etc.) and creator ecosystems Strong leadership experience, including building and managing teams Excellent communication and stakeholder management skills (internal + client-facing) Data-driven mindset with the ability to translate performance into actionable insights Nice to Have Experience in entertainment, gaming, or culturally-driven brands Exposure to live events, activations, or experiential influencer campaigns Familiarity with influencer marketing tools (CreatorIQ, Aspire, etc.) What Success Looks Like Scaled and structured CAIT offering in Mexico with clear processes and team capabilities High-performing creator campaigns delivering measurable business impact Strong creator network and partnerships across LATAM Elevated role of CAIT within client strategy and agency growth