Overview We are seeking a data‑oriented CRM Specialist to lead and enhance our email marketing and CRM initiatives. The role requires crafting personalized, data‑driven customer experiences, transforming insights into actionable strategies, and implementing CRM solutions using tools like Braze. Key Responsibilities Create and deliver impactful campaigns: develop and oversee engaging email communications, ranging from informative newsletters to intricate customer lifecycle journeys; take full ownership of the process from copy and visuals to segmentation, testing, deployment, and analysis. Enhance personalization through automation: design intelligent, scalable, adaptive customer journeys using Braze features (Canvas, Liquid, segmentation, etc.) and utilize real‑time data to ensure messages reach the right audience at the right moment and channel. Lead reporting & optimization efforts: monitor and evaluate CRM campaign success, email metrics, and customer engagement; transform data into actionable insights, test, learn, and refine strategies; provide transparent reporting on CRM influence throughout the customer journey. Become the Braze champion: serve as the primary Braze authority within the organization, maximizing platform benefits, and investigate new functionalities and integrations to foster innovation in customer communication strategies. Requirements Minimum 2 years of hands‑on experience in CRM and email marketing with successful campaign design for engagement and retention. Strong understanding of customer lifecycle marketing and retention strategies for nurturing leads and enhancing loyalty. Proficient in HTML and CSS for email creation and optimization. Data‑driven mindset with strong analytical skills to interpret data and derive actionable marketing insights. Skilled in A/B testing, audience segmentation, and personalization strategies for tailored customer experiences. Passionate about CRM and keeping up with trends and best practices. Fluent in English. What You'll Get Opportunity to build best‑in‑class CRM programs impacting millions of users. Creative freedom to experiment and innovate in a supportive, collaborative team. Opportunity to develop your skills and career in a fast‑moving, customer‑obsessed business. Guidelines for Hybrid/Home Office Based in Mexico City. Hybrid working arrangement: at least 2 times a week in the office. Secure home office free from background noise and distractions. Minimum internet speeds required; will be verified during recruitment and onboarding. Benefits Competitive salary commensurate with experience. Flexible work arrangements, up to 60% home office. Paid time off, including a day each year to volunteer. Paid sabbaticals: one month paid after every 5 years of service. Extra rewards through Ten Loyalty Rewards program. Remote working holidays and employee discounts on travel and entertainment. Commitment to Diversity We encourage diverse philosophies, cultures, and experiences. All aspects of hiring and employment decisions are based on merit, competence, and performance. #J-18808-Ljbffr