Job Description The primary focus of this role is to manage Expo Manufactura through its physical or digital platforms to guarantee the achievement of short and long‑term quantitative and qualitative goals. The position includes line management of Sales Executives who sell and manage existing customers and aggressively focus on new business development with a focus on customer retention and new business growth. The role also involves a combination of internal and external sales activity, regularly meeting customers face‑to‑face and attending competitor events. In addition, the position is responsible for creating and maintaining a long‑term event plan and strategic vision. At the same time, the Business Director is co‑responsible, together with the marketing department, for planning and overseeing the promotional activities for the event in charge. The role monitors communication programs and public‑relations events related to the Business Sector Congress & Exhibition, including press releases, press conferences, networking functions, marketing collaterals, brand‑building campaigns and community‑building initiatives. Responsibilities and Duties Meet with customers regularly to discuss their evolving needs and foster meaningful connections. Also, maintain established relationships with external stakeholders in the Industries Sectors. Develop and implement new sales initiatives, strategies, and programs to capture key market segments. Identify and launch new market opportunities, domestically and internationally, that result in revenue growth. Lead the team through regular 1:1s, professional development and coaching, to identify opportunities to grow customer spending and the best sales practices to effectively close deals. Manage a team’s budget and cost effectively targeting sales activity in relation to customer value and ensuring financial goals are met, including gross margin targets, both percentage and absolute figures. Leverage sales insights and product knowledge to deliver targeted customer revenue. Globally connect brand and market sales opportunities to increase a customer’s share of wallet, or improve the global approach to account sales, and promote a leadership position among all supporting areas to ensure that all shows‑related activities are performed according to plan and specifications. Maintain an open two‑way dialogue with internal stakeholders to share customer feedback, insight, prospective leads and overall brand impact and market dynamic. Reinforce adoption and consistent use of the global sales process and CRM technology, ensuring consistency and effectiveness in the way we sell, and coach the team to accurately track customers through the sales pipeline process within Salesforce (CRM). Lead sales campaign execution, including targeting, pipeline management, deal closing and accurate reporting of performance in Salesforce (CRM). Plan the event from start to finish according to requirements, focusing on target audience and objectives to ensure all quantitative and qualitative goals are met, including NPS, satisfaction, loyalty, as well as financial performance. Stay informed on specific business sector trends and relevant technologies to help the Events pre‑empt and react to industry changes. Qualifications Bachelor’s degree. 5–7+ years of experience in leading B2B sales teams and a proven ability to deliver or over‑achieve on revenue targets. Strategic vision to ensure long‑term growth of our brands. P&L management and understanding; knowledge of KPIs and marketing techniques for event management. Proven ability to lead and manage a diverse and multicultural sales team, instilling an effective sales culture with high energy, using Salesforce (CRM). Excellent command of both spoken and written English and Spanish. Capacity to manage multiple tasks simultaneously while maintaining high‑quality standards. Benefits Direct hiring by the company. Hybrid work model. Life insurance, major medical expenses insurance, food vouchers, 15 vacation days, 100% vacation bonus, 30 days Christmas bonus, 5% savings fund. Free day for your birthday. Training program (LinkedIn Learning, coaching, mentoring, among others). Workplace: Polanco, Mexico City. We value diversity and foster an inclusive work environment. We are an equal opportunity employer and do not discriminate based on race, religion, disability, gender, sexual orientation, gender expression, age, marital status, citizenship or other characteristics. #J-18808-Ljbffr