Scope The E-commerce Lead will be responsible for driving and expanding the Company’s e-commerce business across marketplaces, owned websites, and digital channels in Mexico and other LATAM markets. This role oversees the end-to-end online sales process, ensuring operational efficiency, commercial growth, and alignment with business objectives. The position requires a strategic and analytical mindset to optimize processes, identify growth opportunities, and execute commercial initiatives that enhance online performance and profitability. The E-commerce Lead will work closely with cross-functional teams to strengthen the Company’s digital presence, improve customer acquisition and conversion, and support regional expansion initiatives. Duties & Responsibilities - Develop and execute e-commerce commercial strategies focused on achieving defined ROI and business growth objectives. - Manage and expand marketplace presence across LATAM markets, including Mexico, Chile, Brazil, Peru, and Colombia. - Oversee SEO initiatives and digital optimization strategies to improve online visibility and search engine positioning. - Analyze e-commerce performance metrics and prepare regular reports with actionable insights and recommendations. - Coordinate and execute digital commercial events and campaigns, including CyberMonday, Hot Sale, and Black Friday. - Define and monitor pricing strategies across markets, platforms, and product categories. - Manage and optimize digital advertising strategies to increase traffic, improve conversion, and strengthen brand positioning on social media platforms. - Identify and implement innovative growth initiatives and customer acquisition strategies. - Plan, execute, and evaluate A/B testing, conversion optimization initiatives, and performance experiments. - Collaborate with internal stakeholders to improve operational processes and enhance the overall customer experience. - Monitor industry trends, competitive landscape, and emerging e-commerce opportunities to support business expansion. Skills & Qualifications Bachelor’s degree in Marketing, Business Administration, Sales, or a related field, or equivalent professional experience. - Minimum of 3 years of experience in e-commerce, digital commerce, or online business development roles. - Experience within consumer electronics, retail, or related industries preferred. - Strong understanding of digital marketing, merchandising, branding, sales analysis, and retail advertising. - Excellent verbal and written communication skills in both English and Spanish preferred. - Strong analytical and problem-solving skills with the ability to interpret data and drive strategic decisions. - Proven ability to build and maintain effective working relationships with internal and external stakeholders. - Ability to manage multiple priorities and perform effectively in a fast-paced environment. - Strong negotiation, presentation, and project management skills. - Self-motivated, results-oriented, and capable of working in an entrepreneurial and dynamic environment. - Highly organized, resourceful, and detail-oriented. - Advanced proficiency in Microsoft Office Suite and e-commerce analytics tools.