Overview At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges. Being part of Zebra Nation means you are seen, heard, valued, and respected. Here you are part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve. You’ll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about—locally and globally. Come make an impact every day at Zebra. What We're Looking For The Vertical Marketing Advisor is responsible for developing and executing marketing strategies tailored to a specific industry or market segment, known as a \"vertical.\" This role involves in-depth analysis of industry trends, customer needs, and the competitive landscape to create targeted campaigns. The ultimate goal is to drive brand awareness, generate leads, and increase customer engagement within the specialized market. This position requires close collaboration with sales, product management, and other cross-functional teams to ensure the effective positioning of the company's solutions. Responsibilities Content creation with B2B experience; media content review Develop and execute annual and quarterly marketing plans to achieve growth objectives, including identifying and defining specific marketing tactics and commercial action plans Conduct thorough market research and competitive intelligence analysis to understand industry trends, customer needs, and the competitive landscape Lead Go-to-Market (GTM) initiatives for new products and solutions, ensuring readiness across all partner and sales channels Accountable for overarching storytelling and content development, particularly high-value CTA assets for thought leadership, lead generation and account-based marketing programs Act as a key resource for the sales team, providing tools, training, and materials needed to effectively sell to the specific vertical Work cross-functionally with sales, product, content, and creative services to ensure marketing content aligns with customer needs and revenue goals Track campaign performance and the contribution of marketing efforts to the sales pipeline, with a focus on analytics and optimization Identify and cultivate close relationships with key customers, account contacts, and industry influencers Lead development of Regional GTM Strategy with vertical sales leadership, including reputation, demand creation, sales/channel enablement and market intelligence tactics Contribute to Global Solutions Marketing strategy to ensure regional view is represented in upstream global marketing Qualifications BA/BS degree in a relatable field 8+ years in marketing including strategic thinking and converting strategy into execution Organizational agility: matrix, direct and indirect management Exceptional influencing skills Commercial acumen Partnership skills with sales senior management People development, management and change management Drive results and execution through a virtual team Ability to technically understand how products fit in to create and deliver a solution Excellent presentation and communication skills Staff management Budget management – planning, forecasting, etc. Understanding of the complex go-to-market business model Preferred Qualifications Master's degree in marketing or related Strategic & Marketing Skills Vertical Market Strategy Development Industry-Specific Marketing Planning Go-to-Market (GTM) Strategy Demand Generation & Pipeline Development Integrated Marketing Campaign Management Product Marketing & Value Proposition Development Market & Industry Expertise Deep understanding of industry trends and customer needs Competitive market analysis Customer journey mapping Industry segmentation and targeting Sales Enablement & Collaboration Sales enablement strategy Cross-functional collaboration (Sales, Product, Channel) Partner and Channel marketing support Stakeholder management Data & Performance Skills Marketing analytics and performance tracking ROI measurement and marketing optimization CRM and marketing automation tools (e.g., Salesforce, Marketo) Communication & Leadership Skills Executive communication and storytelling Presentation and messaging development Influencing without authority Project and program management Digital & Campaign Skills Account-Based Marketing (ABM) Digital marketing strategy Content marketing for industry verticals Event and field marketing strategy Benefits We understand the importance of work-life balance and wellbeing, which is why we offer flexibility for our teams including: hybrid work, adaptable hours, Summer Flex Fridays, Focus Fridays, and an annual companywide well-being day to promote revitalization and success. Job Posting Statement To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department. AI Technology Statement Zebra Technologies leverages AI technology to evaluate job applications using objective, job-relevant criteria. This approach enhances efficiency and promotes fairness in the hiring process. However, every decision regarding interviews and hiring is made by our dedicated team, because we believe people make the best decisions about people. For more on how we use technology in hiring and how we process applicant data, see our Zebra Privacy Policy. #J-18808-Ljbffr