Job DescriptionPosition reports to the General Motors Central America and The Caribbean (GMCC) Director. The primary purpose is to develop and execute a marketing strategy that maximizes the opportunity provided by the product, market trends, and dealer network.In addition, the Marketing Manager is the product expert on the Marketing Team with responsibility for ensuring that the team and the dealer net has correct product information for developing marketing strategies and , it is a great responsibility to analyze, propose and request, every portfolio opportunity to the region.Position responsibilities:Assume leadership role in developing positioning, marketing strategy, and marketing planAssume leadership role in analyzing and developing product content and packaging, obtain approvalsAnalyze data to get incentives implementedAgreement with Finance and Planning on product lineup and launches strategy and executionFor new and MCM products, develop comprehensive launch planLeverage marketing information to uncover key competitive opportunitiesDevelop strategies and plans that support region objectives and obtain approvalsInterface with the research community to leverage existing research and propose new research that support objectivesAssure alignment between Advertising activities and Marketing plan at dealer netDevelop communications message based on critical product attributes and market trends to provide foundation for dealer, wholesale, and media messagesEnsure all consumer communications, dealer communications, press releases, dealer order guides, etc. are messaged effectively and include correct informationSupport Product Manager in working with the VLE TeamManage Marketing Team interface with Distribution, Field (Sales), Dealer Committee, etc.Manage the activities of Marketing SpecialistsEnsure customer needs and divisional marketing character are represented in product decisionsSupport the development of Market Specifications for future product programsProvide ongoing marketing feedback to PET/VLE Teams and conversely, product information to the Marketing TeamParticipate in trade-off decisions/conflict resolution between functional areasEnsure Marketing Team is knowledgeable on critical product strengths/weaknesses versus competition to assist in key message development and product trainingLeverage knowledge of the PET/VLE Teams in developing key messages and product trainingWorking with PET/VLE Teams to ensure the necessary product is available in the regionKnowledge and Skills:Ability to work effectively with others in a leadership roleAbility to effectively manage multiple assignments utilizing highly efficient time management skillsHighly developed marketing skillsAbility to synthesize data into critical informationAbility to make/recognize effective trade-off decisions that balance multiple considerationsExcellent oral and written communications skills in Spanish and EnglishHighly developed presentation skills both in the development and delivery of presentationHigh level of analytical abilityHigh level of product knowledgeAbility to build trust and credibility with third parties (agencies and dealer net)Experience/Education:Bachelor’s degree required, MBA preferredDiverse marketing experiences preferredCross-functional experience preferred, with sales/service/marketing/product development/manufacturing experienceDealer contact preferredExperience working on events planning and execution is preferredRemember to attach your CV when applying to this vacancy.This position requires the ability to legally operate motor vehicle on a regular basisIn case you need any reasonable adjustment to continue with your process, let your recruiter know.Non-Discrimination and Equal Employment OpportunitiesGeneral Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability. We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors.GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.The selected candidate will be required to travel on a regular basis (25-50%) for this role.This job may be eligible for relocation benefits.About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.Why Join UsWe believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.Non-Discrimination and Equal Employment OpportunitiesGeneral Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire .AccommodationsGeneral Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at . In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.#J-18808-Ljbffr