Lead the execution of CRM and digital marketing campaigns using Salesforce Marketing Cloud tools, including Email Studio, Journey Builder, Automation Studio, and Contact Builder Design, build, and optimize automated customer journeys and lifecycle programs Manage end-to-end campaign delivery, including briefing, audience segmentation, content coordination, deployment, QA, and performance analysis Develop and optimize personalized communications and multi-step customer journeys Execute A/B testing initiatives and provide insights to improve campaign effectiveness and customer engagement Build and maintain data extensions, segmentation models, and customer data structures aligned with business requirements Troubleshoot and resolve SFMC-related issues across automations, journeys, deliverability, and data processes Provide SFMC expertise, governance, and best practice recommendations to internal stakeholders and regional teams Support continuous improvement initiatives related to CRM operations, templates, workflows, and campaign execution processes Collaborate closely with cross-functional teams, including Sales, Marketing, Data, and Technology Work effectively with internal stakeholders, agencies, creative teams, and external vendors Support operational processes related to campaign execution, incident handling, and service requests Requirements Fluent English (C1/C2) required due to collaboration within global and international teams 4+ years of hands-on experience working with CRM and Marketing Automation platforms Minimum 2–3 years of practical Salesforce Marketing Cloud experience Experience working within SFMC implementation, transformation, or delivery projects Strong understanding of CRM campaign execution and customer lifecycle management Experience with subscriber management, consent handling, and marketing data flows Strong stakeholder management and communication skills Proactive, solution-oriented, and self-driven mindset Strong organisational skills and attention to detail Collaborative and team-oriented attitude Comfortable working in fast-paced and evolving environments Customer-centric mindset with a strong sense of ownership Nice to Have Salesforce Marketing Cloud certifications: SFMC Email Specialist, SFMC Consultant, Salesforce Administrator Familiarity with analytics and reporting tools Understanding of metadata, taxonomy, and content governance concepts Experience working with ITSM / ITIL frameworks or ticketing systems Experience collaborating with content, creative, or brand teams Previous experience in international or enterprise-scale environments #J-18808-Ljbffr