Remote-first (with optional team days in Mexico City) We aren't looking for someone to just \"manage a growth budget.\" We need a strategic operator who can see the big picture, break down cohorts, and scale our subscription business with both precision and scrappiness. What’s In It For You The Best of Both Worlds: You get the speed and \"blank canvas\" feel of a startup with the massive resources and backing of a global beauty powerhouse. Radical Ownership: You aren’t just a department head; you are the \"Ultimate Goalkeeper.\" You’ll have the autonomy to unify Marketing, Product, and Retention under one vision. A Seat at the Table: Reporting directly to the General Manager, you will be stepping in to lead company-level strategy and high-stakes negotiations with global VPs. High Growth Path: This isn’t a dead-end role. Success here paves the way to becoming a CMO or leading regional expansion across LATAM. The Challenge Right now, we have the pieces, but they are often moving in silos. We need someone to solve the \"End-to-End\" puzzle. The challenge isn't just spending more on ads; it’s finding the 20% efficiency gain by syncing creative budgets, optimizing the handoff between acquisition and CRM, and scaling sustainably in a resource-constrained environment. You’ll be tasked with moving us away from marginal gains and toward a holistic strategy that views the customer lifecycle as one continuous journey. What Success Will Look Like The First 60 Days: You’ve developed a \"high-definition photograph\" of the business—identifying every gap and opportunity; and presented a clear, data-backed action plan for the year. The Efficiency Win: You’ve successfully unified the creative and marketing budgets, eliminating duplication and reinvesting those savings into high-impact talent or new channels. The Scalability Milestone: You’ve hit aggressive revenue targets while maintaining a healthy LTV/CAC ratio, proving that we can grow fast without losing our \"scrappy\" DNA. Key Responsibilities Drive the Growth Roadmap: Lead the end-to-end strategy across Paid Media, CRM, and Lifecycle marketing to hit P&L goals. Master the Funnel: Oversee the entire customer journey, ensuring a seamless transition from the first click to long-term retention. Lead Experimentation: Build a rigorous A/B testing culture where every product tweak and campaign is backed by data and aimed at conversion. Bridge the Gaps: Act as the connective tissue between Product, Engineering, and Finance to ensure growth initiatives are technically viable and financially sound. Requirements 9+ years of experience scaling growth for eCommerce, subscription, or consumer tech businesses. Quantitative DNA: A degree in Business, Engineering, or Economics and the ability to speak \"fluent data.\" Paid Media & CRM Mastery: Deep, hands‑on experience in the two biggest levers of our growth. Bilingual: Fluent English and Spanish are non‑negotiable—you’ll be the voice of the México team in global strategy sessions. Bonus (not mandatory) Experience in the beauty or lifestyle industry. Power‑user status with tools like Amplitude, Mixpanel, or SQL. A track record of managing CRM platforms like Iterable or Salesforce. Team & Reporting You will handle the Growth/CRM team and will report directly to the Mexico General Manager. You’ll be her right‑hand person, leading a high‑performing squad of specialists in performance marketing, lifecycle, and analytics. The vibe is fast‑paced, curious, and accountable. We are a tight‑knit team that values \"resourcefulness\" over \"throwing money at problems.\" Company Snapshot We are the world’s largest beauty subscription business. While our US headquarters is a mature, 13‑year‑old market leader, our Mexico operation is a high‑energy expansion project. We produce all our content in‑house, run spectacular local campaigns, and are currently preparing to use our Mexican success as the blueprint for the rest of Latin America. #J-18808-Ljbffr