Responsibilities Responsible for OPPO's consumer insight initiatives in Spanish-speaking regions, including pre-launch product testing, post-launch effectiveness evaluation, marketing effectiveness assessment, and other market research projects. Participate in vendor coordination, research solution design, user interviews, data analysis, and other related tasks. Report research findings to key stakeholders and actively drive the implementation of research insights. Engage in research related to target user segments, including market segmentation, user personas, customer journey mapping, and other consumer and market research activities. Interpret and analyze external research reports and data, identifying and summarizing consumer trends in the smartphone market. Requirements Bachelor's degree or above. No specific major requirement. Sociology, Psychology, Marketing, or related fields are preferred. 2+ years of work experience in Latin America. High-potential recent graduates may be considered. Interest in market research, consumer insights, and the smartphone industry is required. Candidates with foundational research methodology and data analysis skills are preferred. Proficiency in both Spanish and Chinese (Mandarin) is required. English proficiency is a plus. Strong strategic thinking and written communication skills, with敏锐的 consumer insight and empathy. Ability to translate data findings into actionable marketing strategy recommendations. Excellent communication and presentation skills, with the ability to organize user interviews, communicate effectively, and conduct on-site execution. Strong user empathy and learning ability, along with a genuine curiosity for technology, fashion, and trends. #J-18808-Ljbffr
Consumer Insight Specialist - Spanish & Chinese
OPPO
distrito federal, distrito federal
Publicado hace 16 días
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