Responsibilities Support brand strategy across Medical Marketing, HCP, and Patient Marketing; provide strategic leadership, direction, and oversight to the West Area Field Medical Marketing team. Act as HQ‑to‑field conduit to ensure connectivity and alignment across customer‑facing functions. Lead the team orchestrating commercial engagements with HCPs and Patient brand ambassadors. Lead development and execution of comprehensive medical marketing strategies to advance scientific exchange and brand advocacy. Own brand planning and strategic development for HCP/Patient/Field Medical Marketing initiatives; accountable for Field Medical Marketing brand plan. Transform field insights and real‑world feedback into data‑driven program enhancements; optimize campaign effectiveness and strategic investments. Ensure end‑to‑end advisory board operational excellence and alignment. Ensure peer‑to‑peer/patient ambassador program strategy aligns to brand strategy; build processes/SOPs/programs/tactics. Synthesize field‑based market research to inform/validate brand strategy and provide recommendations to commercial leadership. Lead marketing campaigns and programs (concept to execution), including agency partner relationships, deliverables, and promotional review support. Serve as marketing liaison to aligned sales leadership; educate on new and existing brand programs. Develop and guide thought leader (KOL) engagement strategy: identify/develop KOLs, gather insights, and align with brand goals. Build business engagement plans to drive brand differentiation; identify key opinion leaders for commercialization strategy. Engage national/global thought leaders at national/international congresses; secure KOL participation. Oversee patient ambassador and influencer programs (execution, operations, agency partnerships, contracting, needs assessment, content creation, events). Build relationships with patients and caregivers; partner with patient advocacy groups. Lead speaker bureau operations (nomination, selection, contracting, annual training, utilization, coaching). Lead content creation for peer‑to‑peer programs, product theaters, patient/caregiver programs, training, and promotional materials. Lead field alignment with regional Sales/Medical/Market Access teams to ensure consistent implementation of brand strategy. Ensure compliance by working with Legal and Compliance to adhere to applicable guidelines. Provide strategic leadership to direct reports and oversee agency operations to ensure quality/compliance; coach and develop team members. Qualifications / Requirements BS/BA in marketing, business, health policy, scientific, or related field plus 12+ years of relevant pharmaceutical/biotech marketing and sales experience (strongly preferred); or Master’s degree plus 10+ years (preferred). Extensive previous managerial experience. Strong communicator/diplomat with ability to combine scientific knowledge and communication (strong clinical acumen). Strong understanding of legal and regulatory environment for pharmaceutical promotions and compliance. Track record building cross‑functional relationships (medical, legal, regulatory, advocacy, compliance, marketing, corporate communications). Demonstrated strategic thinking, problem solving, initiative, and creativity applied to product positioning/messaging. Ability to maintain focus in an ever‑changing environment and prioritize effectively. Enthusiasm, confidence, and ability to manage multiple tasks simultaneously. Neuropsychiatry therapeutic area experience preferred. Minimum 5 years in leadership roles managing field‑based sales/marketing teams. Thought leadership through technical/business expertise; solve complex problems and execute cross‑functional initiatives. Benefits Annual bonus (target 35% of earned base salary); eligibility for equity‑based long‑term incentive. Retirement savings plan (with company match). Paid vacation, holiday, and personal days. Paid caregiver/parental and medical leave. Health benefits: medical, prescription drug, dental, and vision. #J-18808-Ljbffr