Who We Are AAF International is a global leader in the design and manufacture of Air Filtration Systems, Acoustic Systems and related products and services. We are part of a global powerhouse that uses Filtration to transform the world. Level: Individual Contributor Employment Type: Full-time, Permanent Location: Mexico Job Function: Market Specialist Industry: Industrial Air Quality Position Summary Marketing Specialist to join the Industrial Air Quality Business Unit team in the Power & Industrial (P&I) Division. The successful candidate will develop and execute comprehensive digital marketing campaigns to drive customer acquisition, engagement, and retention. Responsibilities Lead Generation – Develop and execute targeted email marketing campaigns via HubSpot and Salesforce, segment email lists, deliver personalized messaging, define clear KPIs, monitor performance, conduct A/B testing, and maintain a weekly marketing calendar with frequent collaboration with managers and sales teams. HubSpot Administration – Manage the HubSpot account, craft landing pages, emails, workflows, and forms, and automate data flow to Salesforce for proper lead follow‑up. Demographic Marketing Support – Assist in ZoomInfo data collection, territory mapping via Power BI, and develop strategic marketing intelligence for decisions on new branch locations and acquisitions. Stay Current – Keep abreast of industry trends, emerging technologies, and competitive landscape, update marketing materials, and collaborate with product managers and sales to design promotional assets. Person Specification Education, Qualifications and Affiliations Bachelor's degree in Marketing/Communication or a related field Proficiency in English (level B2+ or higher) Experience 3+ years of experience in digital marketing, especially B2B projects Ability to manage multiple projects and prioritize tasks effectively Experience with subscription-based business models is a plus Experience with ZoomInfo is a plus Technical Requirements Broad knowledge of various marketing disciplines Proven track record in achieving results through digital marketing campaigns Experience with Salesforce is required Experience with HubSpot or other digital campaign management software is a plus Knowledge of trends and best practices in the industrial trade sector Skills Excellent written and verbal communication skills Ability to multitask, prioritize, and manage time effectively Strong analytical skills and proficiency in data interpretation to optimize campaign performance Benefits An opportunity to join an established and successful international business with a competitive salary and benefits package. #J-18808-Ljbffr