Your role and responsibilities An Application Developer specializing in Adobe Analytics, Target, Launch, Google Tag Manager and Analytics, responsible for designing, developing, and implementing analytics solutions using the Analytics platform. This role requires a deep understanding of analytics capabilities, including data collection, segmentation, personalization, reporting, and analysis to provide actionable insights. The developer works closely with stakeholders to gather business requirements and translate them into technical specifications for analytics implementations. Good to have Tealium skills. Must have deep JavaScript and jQuery skills. Required education Bachelor's Degree Preferred education Bachelor's Degree Required technical and professional expertise Knowledge of Digital Analytics and Tagging Standards: Understanding the different digital marketing and analytics tools like Google Analytics, Adobe Analytics, and others, and knowing how to correctly implement tracking codes. Familiarity with industry standards such as IAB (Interactive Advertising Bureau) guidelines is also important. Experience with the Specific Tools - Adobe Launch and Tealium: Each tool has its own nuances and best practices. A professional should be well-versed in the interfaces, functionalities, and workflows of both Adobe Launch and Tealium, including setting up libraries, creating rules, managing extensions or modules, and troubleshooting issues specific to these platforms. Preferred technical and professional experience Familiarity with Server‑Side Tagging: This can facilitate more complex tracking scenarios and aid in maintaining data privacy compliance. Experience with Data Layer Implementation: This skill ensures a structured method of passing data from your website to tags, enhancing the functionality of tag management systems. Knowledge of CI/CD (Continuous Integration/Continuous Deployment): This can optimize the deployment process, ensuring tags are updated efficiently and accurately. ABOUT BUSINESS UNIT IBM Consulting is IBM’s consulting and global professional services business, with market‑leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. YOUR LIFE @ IBM In a world where technology never stands still, we understand that dedication to our clients’ success, innovation that matters, and trust and personal responsibility in all our relationships live in what we do as IBMers as we strive to be the catalyst that makes the world work better. Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background. Our IBMers are growth‑minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on‑going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team‑focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can‑do attitude and always striving for an outcome‑focused approach within everything that they do. ABOUT IBM IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world. Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world. OTHER RELEVANT JOB DETAILS All our positions are eligible for people with disabilities (PwD) or rehabilitated. Job Title Tag Manager and Analytics Job ID City / Township / Village GUADALAJARA State / Province Jalisco Country Mexico Work arrangement Hybrid Area of work Data & Analytics Employment type Regular Contract type Regular Position type Professional No Travel Company Shift General (daytime) IBM is proud to be an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status. #J-18808-Ljbffr