Responsibilities Requirements Gathering & Workflow Analysis Collaborate with marketing teams to understand campaign goals, personalization needs, and automation requirements. Conduct interviews, working sessions, and discovery meetings to capture detailed business requirements and understand constraints across data, content, and technical systems. Break down email workflows into specific steps to identify inefficiencies and opportunities for improvement. Gather and track data on current-state processes to support continuous improvement and operational optimization. Documentation & Process Mapping Develop clear, structured documentation such as business requirements, functional specifications, user stories, and process flows supporting SFMC development. Maintain documentation libraries, ensuring version control and adherence to project standards. Translate complex marketing and technical concepts into easily understandable documentation for cross‑functional teams. Conduct root‑cause analyses to identify workflow gaps, accuracy issues, or breakdowns in requirements. Technical Liaison & Solution Alignment Partner closely with SFMC developers, QA teams, data engineering, and project managers to ensure accurate translation of requirements into technical solutions. Validate feasibility of proposed approaches, provide input into solution design, and confirm alignment with SFMC best practices. Support pilot efforts, tests, and technical validations to confirm the effectiveness and accuracy of new workflow enhancements. Quality Assurance & UAT Support Assist QA teams by reviewing test plans, validating email builds, journey logic, personalization rules, and data integrations. Support User Acceptance Testing by coordinating stakeholder feedback, validating outcomes against requirements, and helping resolve defects or scope gaps. Operational & Process Improvement Identify opportunities to streamline requirement‑gathering frameworks, documentation standards, workflow handoffs, and cross‑team communications. Recommend scalable solutions that enhance collaboration between marketing, development, and operations teams. Conduct post‑implementation reviews to evaluate effectiveness, identify ongoing challenges, and propose enhancements to workflows or documentation. Present formal project reviews summarizing findings, recommendations, and next steps. Key Metrics Accuracy and completeness of requirements Quality and clarity of documentation Cycle time for requirement gathering and approvals Reduction in rework due to requirement or workflow gaps UAT success rates and issue resolution efficiency Stakeholder satisfaction across marketing and technical teams On‑time delivery of projects and enhancements Key Collaboration Network Shared Accountabilities Partner with marketing managers, CRM teams, and content teams to gather requirements and evaluate campaign readiness. Collaborate with technology teams to develop and implement system enhancements supporting personalization, automation, and reporting. Work with QA and operations teams to ensure compliance with workflow standards and quality expectations. Coordinate with analytics teams for insights that support segmentation, targeting, and performance reporting. Key Interfaces Global & Regional Marketing CRM & Loyalty Teams Data & Analytics Teams Technical Development / Engineering Global Technology & Product Teams Project Management Quality Assurance / Operations Agency partners supporting email build or QA SFMC technology partners and vendors Role Requirements Education Bachelor’s degree in Marketing, Business Analysis, Information Systems, or related field. Experience 3+ years of experience in business analysis, CRM operations, or email marketing. Experience with email campaign workflows and marketing automation platforms, preferably Salesforce Marketing Cloud. Skills & Knowledge Strong understanding of workflow design, process mapping, and operational efficiency. Ability to create and interpret process maps, data flows, and functional documentation. Excellent written and verbal communication skills, with an emphasis on clarity and structure. Strong problem‑solving skills, including cause‑and‑effect analysis and root‑cause identification. Proficiency using Jira, Confluence, Workfront, or similar tools. Working knowledge of Microsoft Office applications. Comfortable working in a hybrid environment and using virtual meeting tools. Basic troubleshooting skills related to email operations or data validation. Decision Rights Owns Approach to capturing and documenting business requirements. Process improvement recommendations and related documentation. Root‑cause analysis and identification of workflow gaps. Communication of findings, recommendations, and workflow updates. Initial parameters for pilots/tests supporting new process changes. Influences Email workflow process decisions. Technical solution design within SFMC. Communication strategies related to workflow changes. Testing parameters and validation strategies for new workflows. #J-18808-Ljbffr