Overview At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. The GTM Systems Manager at Instructure, Inc. will be responsible for the strategic oversight, administration, and optimization of the Go‑to‑Market (GTM) technology stack, ensuring seamless integration and efficient operation to support sales, marketing, and customer success initiatives. Responsibilities Administer and optimize key GTM platforms (Salesforce, Marketo, Outreach, Gainsight), ensuring data integrity, system scalability, and user adoption. Collaborate with GTM leadership to define system requirements, evaluate new technologies, and develop a strategic roadmap for GTM systems aligned with business objectives. Design, implement, and maintain integrations between GTM systems and other business platforms, ensuring accurate and timely data flow across the organization. Identify opportunities for process automation and efficiency gains within GTM workflows, leveraging system capabilities to streamline operations and improve team productivity. Provide expert‑level support to GTM teams, troubleshoot system issues, and develop training materials to ensure effective utilization of GTM tools. Develop and maintain dashboards, reports, and analytics to provide insights into GTM performance, system utilization, and data quality. Manage relationships with GTM system vendors, including contract negotiation, service level agreements, and product roadmap discussions. Ensure GTM systems adhere to data privacy regulations (GDPR, CCPA) and internal governance policies. Lead and manage GTM systems projects from conception to completion, including requirements gathering, solution design, testing, and deployment. Qualifications Education: Bachelor's degree in Business Administration, Information Systems, Computer Science, or a related field. Experience: 5+ years in GTM systems administration, operations, or a similar role, with a strong focus on Salesforce.com. Technical Proficiency: Expert‑level administration of Salesforce Sales Cloud and Service Cloud (certifications preferred). Proficiency with marketing automation platforms (Marketo, HubSpot). Experience with sales engagement platforms (Outreach, Salesloft). Familiarity with customer success platforms (Gainsight) is a plus. Strong understanding of data models, integration patterns, and API usage. Experience with SQL, Excel, and data visualization tools (Tableau, Power BI) is a plus. Analytical Skills: Proven ability to analyze complex data sets, identify trends, and derive actionable insights to improve GTM performance. Communication & Interpersonal Skills: Excellent written and verbal communication skills, with the ability to translate technical concepts for non‑technical audiences and collaborate effectively with cross‑functional teams. Problem‑Solving: Strong problem‑solving skills with a proactive and solutions‑oriented approach. Project Management: Demonstrated ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast‑paced environment. Strategic Thinking: Ability to think strategically about GTM systems and their impact on overall business objectives. Benefits Competitive compensation and a participation in our ownership program for all full‑time employees. Flexible schedules, a remote‑friendly culture, and hybrid or on‑site work options available in some regions. Generous time off, including local holidays and an annual \"Dim the Lights\" period for teams to recharge. Comprehensive wellness programs and mental health support. Annual learning and development stipends. Technology and tools needed to do your best work, typically a Mac with PC options available in certain locations. Motivosity employee recognition program. A culture rooted in inclusivity, support, and meaningful connection. Equal Opportunity Employer We are an Equal Opportunity Employer. We comply with applicable employment and anti‑discrimination laws in every country where we operate. All employees must pass a background check as part of the hiring process. To protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws. Any attempt to misrepresent personal or professional information will result in disqualification. #J-18808-Ljbffr