Enjoy data-driven decisions ? Optimize campaigns for measurable growth. Interested in testing and analytics? Drive growth through smart strategies Sobre nuestro cliente The employer is a large organization within the entertainment industry, known for its strong presence and innovative approach to marketing and advertising. The company offers a collaborative work environment and opportunities for professional growth. Descripción Develop and implement performance-driven marketing strategies to achieve organizational goals. Analyze data to track the effectiveness of marketing campaigns and suggest improvements. Collaborate with cross-functional teams to ensure cohesive marketing efforts. Oversee digital marketing initiatives, especifically paid media. Manage budgets and optimize spending to maximize ROI. Identify key performance indicators and prepare detailed performance reports. Stay updated on the latest digital performance trends to enhance marketing strategies. Ensure all marketing activities align with company branding and objectives. Monitor CAC, LTV, and ROAS to guide investment decisions and improve efficiency. Perfil buscado 5-10 years of experience in performance marketing for direct-to-consumer subscription or transactional businesses English: Advanced Proven expertise in digital marketing strategies, including SEO, SEM, and paid media Hands-on experience managing campaigns on Google Ads, Meta, YouTube, and programmatic/CTV platforms Strong analytical skills with the ability to interpret data and optimize CAC:LTV ratios and ROAS Experience managing marketing budgets and driving ROI Familiarity with multi-touch attribution, landing page optimization, and customer journey mapping Proficiency in marketing tools and platforms Knowledge of media and agency industry trends Excellent communication and collaboration skills, with adaptability to fast-paced environments Qué Ofrecemos Competitive monthly salary from $65,000MXN to $70,000MXN Benefits above those mandated by law. Opportunity to work in a large organization within the entertainment industry. #J-18808-Ljbffr