What are we looking for We are searching for a passionate shopper marketing professional who understands our portfolio, executes marketing plans, and collaborates with marketing managers and sales representatives to deliver the best promotional and pricing strategies across the assigned region. Main Responsibilities Act as Brand Sponsor: Educate and clearly communicate the brand mission and strategy to stakeholders, team members, distributors, customers, and agencies in the region. Take full accountability for understanding the brand portfolio and category dynamics in the core countries, including portfolio mix, distributor mark‑ups, channel mix, and customer priorities. Collaborate with the Regional Marketing Manager and sales representatives in each country to align plans and optimize investment. Directly execute annual marketing cycle plans and supervise consumer promotions, recommending local activities to increase engagement. Plan locally and work closely with commercial teams to support visibility, distribution width and depth, and assist Brand Managers in defining channel‑specific portfolio needs. Develop and implement promotional and pricing strategies tailored to each country, channel, and customer to drive double‑digit growth while maximizing investment. Execute all marketing plan activities on time and flawlessly in collaboration with distributors and customers. Track and analyze monthly KPIs with distributors—such as share of market, sell‑in, sell‑through, sell‑out, promotional ROI, distribution, and pricing—and conduct competitive activity reviews. Create action plans based on monthly brand performance and work with distributors and customers to improve or boost performance. Analyze and report portfolio performance and analytics. Initiate and manage brand activities focused on generating sell‑out. Manage trade marketing expenses, align them to the budget, and maximize investment in high‑impact activities. What are we counting on Apply in‑depth shopper insights and data analysis to identify synergies between customer priorities and brand strategies. Leverage marketplace and competitive learnings to create new business opportunities and anticipate threats. Combine synergies across accounts and brands to build the brand at the point of sale, using channel trend knowledge to recommend innovative channel development strategies. Deploy portfolio and channel strategies with customers and partners to beat sales forecasts and increase category share week over week. Use proven consumer promotion tactics to increase impact and effectiveness, integrating across marketing activities. Understand how packaging and in‑store displays drive growth and innovation, enhancing the consumer experience to build brand equity. Identify demand drivers that align with business strategy and create contingency plans to minimize risk and maximize performance. Base decisions on sell‑through and customer sell‑out analytics. Understand different audiences, craft messages quickly, and tailor communication to sell strategic stories effectively. Plan development and execute cleanly across retail customers and partners. Allocate franchise budgets efficiently to deliver brand initiatives and generate return on investment. Understand P&L levers to improve both top and bottom line. Provide the commercial teams with insights, tools, resources, and ideas to increase value from growing the channel and customer base. Deliver competitive advantage and value to customers through golden store analysis and implementation. Experience required BA/BS in Marketing or a related business field. Minimum of 5 years of trade marketing (retail channel), category management, or retail sales experience in a consumer‑packaged goods environment. Food category experience preferred. Experience with Nielsen, Excel, and similar analytical tools. English fluency mandatory. #J-18808-Ljbffr