Business Introduction GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges. Position Summary In this role, you will lead the comprehensive strategy for respiratory brands in the private and government markets, maximizing growth, leadership, and business sustainability through excellent omnichannel execution. You will ensure the ambition for the government market with strong cross‑functional collaboration and a clear focus on results, aligning with the company's strategic objectives and the competitive environment of the respiratory market. Responsibilities Strategic Definition: Develop and implement annual and medium‑term strategies, including positioning, segmentation of HCPs, and differentiated tactics by channel and market (private and institutional). Marketing Execution: Lead omnichannel campaigns, develop promotional materials, and ensure excellence in launches and tactical plans. Government Affairs and Access: Drive adoption and demand in institutions, promoting inclusion and growth in basic formularies and protocols. Cross‑Functional Collaboration: Coordinate internal teams (Sales, Medical, Access, Finance, Legal, and Digital), ensuring strategic alignment and effective execution. Analysis and Results: Monitor key KPIs, identify risks and opportunities, and guarantee efficient budget management. Leadership: Take responsibility for the brand plan, participating in internal forums and executive presentations with a focus on impact and results. Qualifications Bachelor's degree in economic‑administrative areas, health sciences, or a related field. Strong experience in pharmaceutical marketing. Proven experience as a Product Manager (ideally with highly complex brands). Proven experience in government/institutional and private markets. Experience with cross‑functional work and presentations to senior leadership. Advanced English. Preferred Qualifications Postgraduate degree (desirable). Experience in chronic diseases. #J-18808-Ljbffr