Overview Aprende Institute is a leading online education platform in Latin America, offering more than 40 diploma programs for those who want to grow personally and professionally, or start their own business. The Position The Position — We are seeking a Paid Media Analyst to join our team in México. This position focuses on lead generation through paid digital campaigns in the US Hispanic market. Academic Background Marketing Advertising Social Communication (with an emphasis in digital marketing or media) Business Administration (with a focus on marketing or commercial strategy) International Business (with experience in digital advertising and lead generation) Additional certifications (Meta Blueprint, Google Ads, TikTok Ads Academy, HubSpot, etc.) are a plus. Responsibilities Plan, execute, and optimize campaigns in Meta Ads (Facebook and Instagram) Manage Google Ads (Search, Display, Video, Performance Max) Execute campaigns on TikTok Ads and other social platforms Define and manage budgets to meet CPL, CPA, and ROAS goals Analyze KPIs, create reports, and generate insights for optimization Collaborate with creative and marketing teams to design effective resources Identify new audiences, trends, and growth opportunities What we are looking for 2+ years of digital agency experience managing paid media for lead generation Experience in Meta Ads and Google Ads Working knowledge of TikTok Ads Strong budget management and analysis skills Creative, independent, and problem-solving skills Certifications in Meta Blueprint, Google Ads, or TikTok Ads are a plus Key Skills Organization and time management Empathy and teamwork If you are passionate about paid media and want to make an impact in the digital education industry, we would love to meet you! Apply now and be part of our mission at Aprende Institute! #J-18808-Ljbffr