Paid Social Lead Generation | English Required | Guadalajara On-Site We are a U.S.-based digital marketing agency that helps contractors and home service companies generate qualified leads through paid advertising, conversion-focused websites, CRM automations, and creative strategy. We work with businesses such as plumbers, HVAC companies, roofers, remodelers, construction companies, and landscaping contractors. We are hiring an experienced Meta Ads Specialist / Trafficker Digital to join our in-house team in Guadalajara, Mexico . This is a paid advertising role , not an organic social media role. Compensation $30,000–$40,000 MXN/month depending on experience. Strong candidates with U.S. agency, contractor, home-service, or lead-generation experience may be considered at a higher range. English Requirement Professional English is required. You must be able to explain campaign performance, strategy, testing plans, and next steps to internal U.S. team members and, at times, clients. Responsibilities Manage paid Meta campaigns across Facebook and Instagram. Build, launch, optimize, and scale lead generation campaigns. Analyze campaign performance using CPL, CPA, CTR, CPM, CPC, conversion rate, lead quality, booked appointments, and cost per booked opportunity. Create testing plans for audiences, creatives, offers, placements, landing pages, and lead forms. Work with our creative team to request new ad angles, hooks, videos, graphics, and offers. Work with our CRO/web team to improve landing page conversion rates. Work with our CRM team to improve lead tracking, speed-to-lead, follow-up, and lead quality. Identify why campaigns are underperforming and recommend clear solutions. Prepare clear performance updates for internal teams and clients. Requirements Minimum 4 years of hands‑on Meta Ads experience. Experience managing lead generation campaigns. Strong knowledge of Meta Ads Manager, campaign structure, audiences, placements, tracking, retargeting, creative testing, and budget optimization. Professional English communication skills. Comfortable being client-facing when needed. Experience managing multiple accounts. Strong analytical ability and attention to detail. Able to work in‑office in Guadalajara. Preferred Experience Experience running ads for contractors or home services, especially plumbers, HVAC companies, roofers, remodelers, construction companies, or landscapers. Experience in a marketing agency. Experience with landing pages, CRMs, lead forms, call tracking, and follow‑up automations. Experience improving lead quality, not just lowering cost per lead. Important This is not a social media manager role. This is not an organic content role. This is not a beginner role. We are looking for someone who can own paid Meta campaign performance and help generate qualified leads for contractor and home service clients. #J-18808-Ljbffr